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General form of registration statement for all companies including face-amount certificate companies

12. Stockholders' Equity (Deficiency) (Details 4)

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12. Stockholders' Equity (Deficiency) (Details 4) (Stock Incentive Plan To Non Employees [Member])
3 Months Ended 4 Months Ended 12 Months Ended
Jul. 31, 2013
Apr. 30, 2013
Dec. 31, 2012
Dec. 31, 2011
Stock Incentive Plan To Non Employees [Member]
       
Expected life (years) minimum    4 years 2 years 8 months 12 days   
Expected life (years) maximum    4 years 5 years   
Expected volatility minimum    46.50% 44.20%   
Expected volatility maximum    46.50% 50.00%   
Weighted-average volatility    46.50% 47.40%   
Risk-free interest rate, Minimum    0.38% 0.37%   
Risk-free interest rate, Maximum    0.38% 0.60%   
Dividend yield    0.00% 0.00%